This a rather unusual idea, but it kind of makes sense.
The necessity for condoms in Africa’s struggle to fight AIDS prompted the idea for an alternative form of packaging. The problem: condoms are only available in pharmacies and therefore rarely purchased, as people feel too ashamed to ask for them. The answer: the Coca Cola can – an affordable product for a large number of people – becomes the vehicle for selling condoms. In our modified Coca Cola cans, the concave can base carries the condom. For this the round edge of the can is compressed, the condom is placed in the center and a cap of sheet metal is pressed onto the edge. Labelling on the cans is printed upside down and the cans are displayed likewise so that the enclosed condoms will not be overlooked by customers.
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clipped from nexus404.com
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